Miami Gets Ready For 'Lights, Camera, Action!'
City Seeks To Regain Economic Benefits Not Seen Since 'Miami Vice'
POSTED: Tuesday, March 9, 2010
UPDATED: 4:02 pm EST March 9, 2010
MIAMI -- The hit TV show "Miami Vice" put Miami on the map in the 1980s, but in 2010, Hollywood’s love affair with the Magic City has fizzled.Aside from the steamy cable television series "Burn Notice," no major movies have been filmed in Miami in more than two years. “And now it’s time for Miami to do for film and TV, what film and TV has done for the city of Miami," said local casting director Ellen Jacoby.Jacoby joined a cast of nearly 100 local film industry workers at Miami City Hall Monday night to meet Harry Gottlieb, the new leading man in the City of Miami’s Film office. Gottlieb's job is to lure movie makers back to Miami.“The big thing that’s going to bring movies down here is the money," Gottlieb told Local 10's Roger Lohse.The big film production companies have stayed away from Florida since the state slashed the tax rebate it offers to production companies that shoot their films in the city. And thousands of high-paying jobs went with them.Gottlieb thinks Miami could partner with local businesses to offer a bevy of in-kind services to lure back producers -- services like free hotel rooms, restaurant vouchers and equipment storage.”That’s one way to do it, and it’s a cost-efficient way to do so and everybody benefits," Gottlieb said.Gottlieb was appointed by new Mayor Tomas Regalado, who worked for nearly 40 years in the TV and Radio business before getting into politics. He said Gottlieb’s marketing background landed him the role.“It is important because we have to sell Miami to the film industry and this is what we want to do," Regalado said.Those in the industry are hopeful Miami can once again star on the big screen.“The fiscal impact is huge. No other industry can bring the economic boom that the film industry can. We saw that with "Miami Vice," Jacoby said.Lawmakers are considering a bill to increase the tax incentive for film companies to from $25 million to $75 million.
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