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South Florida Doctor Uses Virtual Dermatology

Computer Program Gives Patients Virtual Consultation

POSTED: 3:08 p.m. EST January 17, 2002

A local dermatologist has come up with a way to bring skin care advice to the masses -- or to the mall to be more specific.

Virtual dermatology is catching on. Imagine getting skin care advice that's safe and specific to your needs without having to see a dermatologist. It's now possible and available in South Florida.

Trisha Drummet, 25, says overexposure to the sun damaged her skin. She turned to virtual dermatology at the Rejuvenation Center at the Aventura Mall for some help.

"There were freckles and you could just tell the skin was damaged," Drummet said.

Not only did she get advice on what to do about her skin, but she was able to find out which products would be best and purchase them right there at the store.

"Products that you would normally have to go to a dermatologist's office to get -- you can come and get right here," Drummet said. "You go through a virtual consultation with a doctor and it's very accurate."

Aventura dermatologist Mark Nestor developed a computer program called Dermassist that allows consumers to get a virtual consultation with a doctor for a majority of skin care problems. He then created the Rejuvenation Center to bring the program and skin care products to the consumer.

"We've been able to bring together products that up until now have only been available in doctors' offices or not available at all and we've been able to bring this essentially extension of the office to the mall," Nestor said.

Customers get a print out of suggestions on how to treat their skin problems. There are also products available to treat everything from acne and brown spots to rosacea and anti-aging.

Since most people don't visit a dermatologist regularly, Nestor said that he hopes people turn to the Rejuvenation Center for advice they can count on.

"I see patients constantly with irritant reactions and problems with their skin because they went to a makeup counter," Nestor said. "The makeup person basically said, 'Oh, this is great for your skin -- use it,' and it doesn't work and they have problems with it."

While the virtual dermatologist can help with a lot of skin care problems. Nestor wants consumers to know it can't replace the real thing.

"They get information that this product list will go so far and may improve you -- but it certainly doesn't replace the dermatologist," he said. "We're not looking for this to replace. We're looking for this to augment."

Nestor hopes to create 200 to 300 stores nationwide over the next three years.

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