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USOC, Comcast To Launch U.S. Olympic Network

POSTED: Wednesday, July 8, 2009

(Sports Network) - The U.S. Olympic Committee and Comcast have entered into an agreement to form the U.S. Olympic Network, which is expected to debut in 2010.

The USON is expected to broadcast year-round, using television, video-on- demand and online platforms, according to a joint press release. It will show live coverage of championship events and will have exclusive rights to Olympic trials after 2012.

"The U.S Olympic Network will be a dream come true for fans of the Olympic Games, delivering rich year-round content associated with the world's greatest sporting competitions," said Stephanie Streeter, acting CEO of the USOC. "By bringing the stories, competitions and history of the Olympic Movement into American homes year-round, the USOC hopes to not only inspire a new generation of athletes but also to educate young people about the ideals and values of the Olympic movement."

The network will include news and commentary, films and documentaries and archival Olympic footage among its programming. Additionally, the release said the USOC intends to use a "significant" portion of the proceeds from the network to fund the training of American athletes.

"We are excited to see this important development for the USOC," said Matt Van Houten, chair of the USOC Athletes' Advisory Council. "It will do great things for America's athletes by bringing them and the Olympic Movement into the public's awareness on a year-round basis, not just for a couple of weeks every two years."

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